AdMan
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A Different Poll Question: Who Do You Think Will Win?
Interesting study. Is the crowd right again?
In the tight 2004 campaign, the polls that asked Americans which candidate they supported — all the way up to the exit polls — told a confusing story about whether President George W. Bush or Senator John Kerry would win.
But another kind of polling question, which received far less attention, produced a clearer result: Regardless of whom they supported, which candidate did people expect to win? Americans consistently, and correctly, said that they thought Mr. Bush would.
A version of that question has produced similarly telling results throughout much of modern polling history, according to a new academic study. Over the last 60 years, poll questions that asked people which candidate they expected to win have been a better guide to the outcome of the presidential race than questions asking people whom they planned to vote for, the study found.
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The study also offers another window on the current presidential contest and the endless debate over what the polls mean. In the last three weeks, polls — including by ABC/Washington Post, Gallup, Politico/George Washington University and Quinnipiac University/New York Times/CBS — have consistently found that more Americans expect President Obama to win than expect Mr. Romney to win.
The margins have varied between 13 and 24 percentage points for Mr. Obama among samples of likely voters, registered voters and all adults. The gap is similar to one from a Gallup poll in mid-October 2004, when 56 percent of respondents expected Mr. Bush to win, compared with 36 percent for Mr. Kerry.
Interesting study. Is the crowd right again?