I had to laugh when you clarified that YOU, and not your Great Dane.
Do you know the 3 streets surrounding yours in your own neighborhood? Just curious...
Yep. That's the only one I don't know. I think it has to do with giving directions to other people. I hardly ever give directions to my dog though. I asked my wife and she didn't know it either, but said, "I think it's some guy's name -- the guy who built the sub-division. Maybe Nichols or Nickolas." (I looked on Google, it's called "Jordan's Way.")
Where I've run into this a few times was sub-divisions and trailer parks. (I live in a more traditional layout). I used to drive a tow truck and getting directions in a sub-division or trailer park from residents hardly ever consisted of street names. They knew their address, of course, but to get to them, they would most commonly use landmarks or "turn by turn" rather than streets, even though I would ask. I assume they drove the same route home daily and traveled those same streets. Thankfully, this has been replaced by having GPS in the tow trucks.
Another failing, not really relevant here, was the inability of some to give directions using north, south, etc., instead of left and right. They didn't seem to understand that left and right change, depending on which way your are headed. Quite irritating.
What's worse though, is that people would be happy to guess when asked. "Are you north-bound or south-bound on the expressway?" They'd answer, but then to double check, we'd always ask them where they started and where they were headed (since we knew the area and could translate that into north or south bound). There was often a mismatch, so if you didn't double check, you'd end up on the wrong side of the expressway and add a mile or two until you could turn back around.