K and J magnetics, from whom I get my rather neat selection of Very Powerful Magnets in Quantity heard about the magnet scam for keeping your water heater clean of scale, found some papers and made a study on it. And even (love 'em for this) suggested a follow up next step for someone else to do as well as expressing healthy skepticism for the effectiveness even in the face of data showing some effects apparent when the experiments are not done on a working water heater (that not being their field of expertise. Results at:
http://www.kjmagnetics.com/blog.asp?p=water-treatment
for the interested!!
Maybe I'm missing something but I don't consider it "healthy skepticism" when I get to the end of their article and find, "What magnets should I use for Magnetic Water Treatment?" and then suggestions as to what size magnets you should buy from them in order to treat your water magnetically.
I also don't consider their tone overall to be "healthy skepticism", more like "cautious optimism", as in, "Did it work? Eh, it
might have...And just in case it did work, here is our products list to help you, too, eliminate scale magnetically. Just in case it works, yanno."
Not as healthy skepticism would have put it, "Do you need our product?" but rather the more salesmanlike, "Choose which one of our products you need to treat your water magnetically."
IANA engineer or a chemist, but even I know that a real test of it would be quite simple to set up, and wouldn't require a water heater.
1. Get two identical lengths of pipe, in a hard water area.
2. Arrange to have water flowing through them.
3. Put magnets around one of the pipes.
4. Turn on the water and go away for, say, a week or two.
5. Come back, turn off the water, and cut the pipes in two, cross-section. See whether one of the pipes has less scale.
No water heater simulation, as they suggest, would be necessary at all. I'm interpreting their suggestion that someone set up a water heater simulation not as helpful, healthy skepticism, but as setting up an unrealistic and difficult-to-accomplish test protocol, on the assumption that nobody's going to go to such lengths, so they're safe in continuing to sell their magnets for pipe descaling.
ETA: It wouldn't have to be a long-term test, either; I would assume that with, like, scientific engineering calipers and suchlike precision instruments you'd be able to measure whether one pipe has more millimeters of scale on it after only a couple of weeks.