I was surprised recently to see Penn Jillette selling eyeglasses on a late-night cable TV commercial. Apparently these "Superfocus" glasses use a liquid-filled membrane in the lens to adjust the prescription so a single pair of glasses can be used for near and far vision and points in between. Maybe not a bad idea, if it works. The thing is that they are selling for upwards of $700 a pair. The concept seems to be based on a program to get eyeglasses to developing countries with limited access to medical care. That idea was/is that a standard pair of glasses with a liquid-filled lens can be adjusted to fit anybody without needing eye doctors or opticians. The program apparently hasn't gotten very far, but the original intent was to manufacture and distribute these glasses for a few dollars each. Only American marketing could turn a third-world relief item into a luxury toy. Sounds like something Penn would usually sneer at.
http://www.superfocus.com
http://www.nytimes.com/2011/09/27/health/27glasses.html
http://www.scientificamerican.com/article.cfm?id=adjustable-eyeglasses-poor
http://www.superfocus.com
http://www.nytimes.com/2011/09/27/health/27glasses.html
http://www.scientificamerican.com/article.cfm?id=adjustable-eyeglasses-poor