I agree that there is no official Atheist Code of Conduct, nor should there be. Nor should anyone go on television suggesting that one exists.
However, I do think there is a standard for responsible conduct when someone belongs to a particular group and is acting as one of that group's ambassadors to the rest of the world. And the standard is, don't misrepresent what the group is about. That goes double when it's a marginalized and negatively stigmatized group. I think I understand Jillette's motivation - to dispel the myth that atheists are black-hearted, misanthropic nihilists or whatever. And I applaud his intentions. But the way he did it, in my opinion, provides ammunition to those who want to paint atheism as some sort of wacky cult.
ETA: "Misrepresent" might be too strong a word. But I do think Jillette should have made it clearer that atheism is not an ethos or philosophy.
And see .... I understand exactly what you're saying here. But it's still grouping together people ... a grouping together of people based on nonsense. So don't call it a cult, nor a religion, but it's still saying that atheists have ambassadors and this and that.
I don't want to say that whether Jillette was "right or wrong" is black and white, because I don't think it is .... but getting right to the point, there are no gods. The world isn't built on the back of turtles all the way down. Smurfs aren't real. So when you have a group of people take all that seriously .... it's getting close to insane. Advocates for the Atlas Turtles, or Equal Rights for Smurfs or something. Likewise .... what benefit is there to forming groups who are against taking that seriously ? Amabassadors Against the Existence of Atlas Turtles .... I mean come on. You now have two sides taking something seriously that doesn't even exist.
Atheists shouldn't even have to say they are atheists .... so in one sense, even giving credibility to having to differentiate people who don't believe in smurfs verses people who do ... outside of pure entertainment or artistic value ... is starting to go to the same levels as religious people.
In my own, personal, POV ... I think the power of "atheism" is in that it takes your eyes off the human being for a moment, and asks you to look directly at gods. When you see none .... you look back to the human being ... and poof ... if it "worked" ... then all you see is a person. Beyond that .... whatever that person is, does, comes out of their mouth .... is human. No special privileges because of invisible monsters or fairies.
It very much equalizes the experience of being alive amongst people, because it helps to remove an illusion that keeps you from experiencing being alive with other people in a specific way. It obviously doesn't do it in every area .... but it's beauty is in the idea that two people standing next to each other are just that ... two people standing next to each other. Screaming out to the sky doesn't solve any problems, make two people love each other, give two people a reason to raise a knife to each other. Again ... if it's "done right" .... it can give a person a moment of clarity and they drop that knife they had raised in the name of the Great Fairy, or they stop begging invisible ghosts to solve an issue they have with you directly, etc and so forth. I might be romanticizing it a bit .... but to me, that's what I find "atheism" to be. It points to illusions, which when you see they aren't there ... you are left looking at the atheist. And when you are left looking at the atheist, you ask yourself, "why do we have this label anyway ? I'm just looking at a human being." And something amazing vanishes. Gods, theists, atheists, .... poof. No reason for any of it.
I suppose it begs the question ... ultimately, what is the point of atheism ? Should it even have one ?
Atheism is redundancy from the Department of Redundancy in a college that shouldn't even exist. But that college is filled with people. Jillette is therefore no different than any believer. Human beings doing what human beings do and say. When you start to give atheism a "cause", imo, you are joining the ranks from other causes based on, and orbiting, the same illusions used to justify the causes in the first place. It would be like African Americans claiming they had equal rights to other human beings, not because they were human beings ... but because the Cain and Abel stories were fictitious. It's giving credence to nonsense, and drawing away from the main issue. But then again, "you can't reason someone out of something they didn't reason themselves into" I suppose. Moral or mental or ethnic superiority, racism, etc ... will find something to cling to in order to justify and rationalize it I suppose. Whether it's belief in fairies or the lack of belief in fairies.