AdMan
Penultimate Amazing
- Joined
- Feb 10, 2010
- Messages
- 10,293
Jonathan Ive is described as the leading designer and conceptual mind behind the iMac, titanium and aluminum PowerBook G4, G4 Cube, MacBook, unibody MacBook Pro, MacBook Air, iPod, iPhone, and iPad.
Sounds like the 'designer' to me.
Of course I don't think he designed the processor - I believe Apple products have used both Intel and ARM processors. Neither of which, AFAIK, were designed by Jobs.
C'mon, Ive is reknowned in the industry as the guy behind Apple's innovative designs. For any common use of the word 'designer', he's it.
Certainly Jonathan Ive has been massively important in the design of Apple products in recent years. But take a look at this quote:
When I joined Apple the company was in decline. It seemed to have lost what had once been a very clear sense of identity and purpose. Apple had started trying to compete to an agenda set by an industry that had never shared its goals. While as a designer I was certainly closer to where the desicions were being made, but I was only marginally more effective or influential than I had been as a consultant. This only changed when Steve Jobs (co-founder of Apple) returned to the company. By re-establishing the core values he had established at the beginning, Apple again pursued a direction which was clear and different from any other companies. Design and innovation formed an important part of this new direction.
Source.
It seems clear that without Jobs Ive wouldn't have been able to do what he has done at Apple.