But...but...but, EVERYBODY in the business KNOWS it's a scam. And we aren't Gypsies operating on the edges of society. These comparison tests have been done, and published, for more than ten years. The JREF has no business looking into it, except as a laugh. And it'd be joining a lot of us in the biz.
Speaking as an A/V pro:
1. Cables that are too skinny are crap. Don't try to send speaker level more than six feet over 22ga cable.
2. ETA: For line audio, 18ga works for a surprising distance. It won't be cranked and just needs to carry analog data.
3. For interconnects, just about any **** works fine. Better-quality interconnects work better. Not because of the cable, but because of the connections and the connectors.
4. From amp to speaker, the more copper, the better. The details fall back on, "the better the connection the better the cable."
So this is paranormal...how?