That is part of what I am talking about. But, once users know "their phone can do that", they sometimes start using that feature.
I once met someone who didn't realize you could multi-task with the Droids by holding down the Home icon. The thin printed "manual" didn't mention it, (nor the fact that a thicker manual was on the phone in digital form).
But, once he knew that, he now uses it a lot.
For some folks, once you show them the WiFi HotSpot capabilities on the Droid, they start wanting it on their iPhones.