Because it's jumping to conclusions. If the benefit is reporting bias, there's no real improvement and it may represent a distorted patient-physician relationship, and it's inappropriate to advise doing this.
Well, the researchers disagree. The study I was talking about used the same medication for nausea and tested for benefits of expectancy. I see no ethical concern whatsoever with selling a med to create some expectancy if it improves their quality of life.
I thought I'd toss in a few more links about the power of demand characteristics on experimental outcomes.
Link.
Link. To me, it is obvious that much of the effect of placebo can be attributed to expectancy. It isn't at all uncommon for experimenter's biases to corrupt dependent measures, either. Both experimenter/doctor and subject/patient can be impacted by expectancies. Gee, both the doctors and my cousin believed she only had an ovarian cyst, not a ruptured appendix, and both were willing to say she was getting better with no treatment

.
I certainly don’t think it is
unethical for qualified providers to use expectancy to improve clinical outcomes. As I reported, my brother often does just that, usually to avoid negative aspects of invasive treatment and to wait for regression to the mean when he knows there is a reasonable chance things can resolve themselves in a short time.
I have concerns about a couple other things. What happens when physicians are misled to believe a treatment is clinically effective, beyond placebo, when it actually isn’t? Could good doctors be led to take unnecessary risks with the care of their patients by placing too much confidence in some effect? Of even greater concern, what happens when placebo is leveraged by unscrupulous (or even well-meaning) sorts who don’t have the medical training and/or resources to handle situations that could arise, such as misdiagnosis of a life-threatening condition?
Yeah, I’d love to see more research as well. I can find studies on dopamine that include control groups separate from placebo treatment showing an
expectancy effect within the dopamainergic system but there aren’t as many studies to be found with transmitters targeted by common anti-depressa
snts
Ftfm. Those typos have been driving me BGC. I have a profound ophthalmological disability and minutiae often escape me. So, often, do boulders

.
I did find a no-treatment and placebo-controlled study of anti-depressant use (Lexipro) that employed a fairly large sample size. I believe the study was presented at an annual meeting of The European College of Neuropsychopharmocology. Here’s a
link to a summary. The study, conducted in Israel, was designed to assess the impact of CBT, prolonged exposure, and anti-depressant therapies on PTSD.
“Of those who were assessed, 398 had qualifying symptoms; 298 of those subjects were randomized into the trial, with treatment beginning within 20 days of the traumatic event. Treatment arms included 12 weekly sessions of cognitive therapy, 12 weekly sessions of prolonged exposure, 12 weeks of blinded treatment with placebo or 20 mg of the SSR1 escitalopram (Lexapro), or 12 weeks on a waiting list. The group on the waiting list received only weekly telephone calls.
At the end of the treatment period, all groups showed significantly reduced rates of PTSD. The cognitive therapy and prolonged exposure groups had the lowest incidence of PTSD (18% and 21%, respectively).
Although escitalopram reduced the incidence of PTSD to 61%, it was not any more effective than taking a placebo or being placed on the waiting list; the incidence of PTSD was reduced to 59% with placebo and to 57% for those on the waiting list.”
Thus, for this study of PTSD, Lexipro was not effective beyond placebo
or no treatment.
I've always been fascinated by placebo, but I didn't think I could get this many hours of supposed entertainment or knowledge from it. Whee.
Anne