That's what I think. I remember The Daily Show did a bit with him (as a CNN correspondant) talking about how the US health system was so godawful bad. Then when he went to Fox, suddenly the US had the best health system in the world.
The man wants money. To get it, he finds a group of unhappy people, figures out how to milk their unhappiness and BOOM, he's a leader. Rush Limbaugh is almost certainly the same. I don't believe for an instant that they truly believe the stuff they are saying. They are just media whores. Same for Keith Olberman too. Equal time, ya know.