Incongruity theory and its revised version, the incongruity-resolution theory, have long been the leading theories of humor. What it lacks in explanatory power it makes up for in predictability -- a joke with a moderate of degree of incongruity will be perceived as humorous when the incongruity is resolved. But not all jokes are incongrous and not all incongruent forms of expression are humorous. Is incongruity theory wrong or just incomplete? Other theories have attempted to replace incongruity theory which we will explore later.
Incongruity theory can be described by the following syllogism. X = M1, X = M2, M1 ≠ M2. Theorists have hypothesized that this incongruity creates a "cognitive imbalance" which we find amusing. An example is given, in this G-rated joke.
Why did the cookie cry? Because its mom was a wafer so long.
Even though the incongruity is resolved phonetically, we perceive it in written form.
A wafer = Away for (phonetically)
A wafer = cookie
Away for ≠ cookie
The above is an example of the strength of incongruity-resolution theory. We perceive two meanings resulting in a cognitive imbalance that we describe as humorous. Now we shall see two different examples in which there is resolution but no incongruity and incongruity but no resolution.
Resolution but no incongruity
Why did the cookie cry? Because its mom was in the oven.
In the above example, the cookie is anthropomorphized and the joke is resolved but it lacks incongruity rendering it unfunny.
Incongruity but no resolution
Why did the cookie cry? Because the sky is blue.
In this example, the joke is incongruous but its lack of resolution makes it incoherent and thus not funny.
We can conclude that the incongruity evokes feelings of pleasure, excitement and activity when resolved. The duration is short-lived but its effect is felt nonetheless.
What if incongruity-resolution theory is wrong? What then makes things funny?
Although jokes invariantly have a degree of incongruity, humorous situations are not often incongruent. Other theorists have drifted away from incongruity-resolution and explored other theories. One such theory is the "cognitive shift" theory which says that things are funny because our cognition is shifted from an "unrelaxed" state to a more "relaxed" or unthreatening one. Take the following story as an example.
A girl is at her friend's grandma's house. Her grandma is 90 years old and spends most of her time in her wheelchair watching TV. The girl is listening to a conversation between her friend and grandma about a TV show grandma likes. The friend expresses her dislike for the TV show. Grandma turns to her granddaughter and says "**** you." The girl, listening to the conversation, laughs. The innocuous old grandma unexpectedly bursted out a profanity, albeit an unthreatening one.
There is no incongruity in the story yet it would still be humorous if witnessed in real life. A "cognitive shift" theorist might explain that the situation took the girl from a dull conversation to an unexpected outburst. If the girl had just witnessed the profanity and not the preceding conversation, it would not have been funny. The fact that her cognition went from point A to point B makes the situation funny.
The "cogntive shift" theory has its strenth in explaining the entire perception of humor and not just jokes that have a simlilar pattern like the incongruity-resolution theory. But its strengths are offset by its lack of Operationalization.
Discussion
Both theories fall short in terms of explanatory power. The incongruity-resolution theory cannot account for a large portion of humor and the cognitive-shift theory lacks operationalization and empirical evidence. The author concludes that the incongruity-resolution theory is the superior theory because it ties closely with other forms of expression. We find music pleasureable when its tonic dissonance is resolved much like we find humor pleasureable when incongruity is resolved. Further research needs to be done to determine if humor theory and music theory create the same pleasure, psychologically.
Incongruity theory can be described by the following syllogism. X = M1, X = M2, M1 ≠ M2. Theorists have hypothesized that this incongruity creates a "cognitive imbalance" which we find amusing. An example is given, in this G-rated joke.
Why did the cookie cry? Because its mom was a wafer so long.
Even though the incongruity is resolved phonetically, we perceive it in written form.
A wafer = Away for (phonetically)
A wafer = cookie
Away for ≠ cookie
The above is an example of the strength of incongruity-resolution theory. We perceive two meanings resulting in a cognitive imbalance that we describe as humorous. Now we shall see two different examples in which there is resolution but no incongruity and incongruity but no resolution.
Resolution but no incongruity
Why did the cookie cry? Because its mom was in the oven.
In the above example, the cookie is anthropomorphized and the joke is resolved but it lacks incongruity rendering it unfunny.
Incongruity but no resolution
Why did the cookie cry? Because the sky is blue.
In this example, the joke is incongruous but its lack of resolution makes it incoherent and thus not funny.
We can conclude that the incongruity evokes feelings of pleasure, excitement and activity when resolved. The duration is short-lived but its effect is felt nonetheless.
What if incongruity-resolution theory is wrong? What then makes things funny?
Although jokes invariantly have a degree of incongruity, humorous situations are not often incongruent. Other theorists have drifted away from incongruity-resolution and explored other theories. One such theory is the "cognitive shift" theory which says that things are funny because our cognition is shifted from an "unrelaxed" state to a more "relaxed" or unthreatening one. Take the following story as an example.
A girl is at her friend's grandma's house. Her grandma is 90 years old and spends most of her time in her wheelchair watching TV. The girl is listening to a conversation between her friend and grandma about a TV show grandma likes. The friend expresses her dislike for the TV show. Grandma turns to her granddaughter and says "**** you." The girl, listening to the conversation, laughs. The innocuous old grandma unexpectedly bursted out a profanity, albeit an unthreatening one.
There is no incongruity in the story yet it would still be humorous if witnessed in real life. A "cognitive shift" theorist might explain that the situation took the girl from a dull conversation to an unexpected outburst. If the girl had just witnessed the profanity and not the preceding conversation, it would not have been funny. The fact that her cognition went from point A to point B makes the situation funny.
The "cogntive shift" theory has its strenth in explaining the entire perception of humor and not just jokes that have a simlilar pattern like the incongruity-resolution theory. But its strengths are offset by its lack of Operationalization.
Discussion
Both theories fall short in terms of explanatory power. The incongruity-resolution theory cannot account for a large portion of humor and the cognitive-shift theory lacks operationalization and empirical evidence. The author concludes that the incongruity-resolution theory is the superior theory because it ties closely with other forms of expression. We find music pleasureable when its tonic dissonance is resolved much like we find humor pleasureable when incongruity is resolved. Further research needs to be done to determine if humor theory and music theory create the same pleasure, psychologically.
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