Oh wow, you can make lots of money selling preprocessed pap as art. Titanic and Jaws remain in the top 10 movie returns of all time (adjusted for inflation). Are they anywhere near anyone's top 10 best movie ever lists? Top 100? (Others include The Ten Commandments, Snow White, and The Sound of Music).Apparently his tactic is worth a lot of money. I think that means it must have relevance.
Might be bad at making paintings (and maybe installations himself, too), but the guy's not crazy. Maybe he's a great bluff. Or just a superb marketer. Maybe his patrons and clients are crazy or easily seduced? But doesn't that say something about the way money flows, then?
Certainly the skull made of diamonds and platinum has something to do with "value"; market value and marketing: The skull itself doesn't seem to represent anything external to it and despite its shininess, it's too vulgar to be really pretty. Its price and cost are frequently mentioned, though... What does this mean? Also, the Rijksmuseum in Amsterdam had it on display for a while to "boost it's image".
I'll agree in principle - Hirst makes other artists look much better. On this we are of a single mind.Perhaps he is a crucial element in a dialectic: He makes ugly shocking things, which makes another artist burst out into a frenzy of creating soothing beautifulness.
As for Hirst: Worst hack to hit the art world. Maybe. Hard to tell. But there's something about his works that makes them end up in museums and renders em priceless. I'd like to know what that is if you don't need any artistic skill at all for it, because I wouldn't mind having a few million dollars on my bank account. How does he convince artists to work for him? That's neat.
Sure. First, get lucky. The goal is to find a political ad man, similar to Karl Rove. This really, really helps. That's definitely step 1.
Now you have your ad man, your guy who can make crap sandwiches sound tasty. Have him own and operate an art gallery, and also hob-nob with political and social elite, who attend said art gallery. That's really, really useful.
Okay, so now most of your work sells well because of your friends. Producing art is time consuming and difficult. Hire starving artists, pay them to do the legwork to create your vision (you know, all the gritty stuff of putting dead animals in formaldehyde, that sort of thing), and spend more time promoting your work and schmoozing with the rich set in the art gallery. This is great, as most good artists spent lots of time on worthless activities like painting, sculpting, or just observing the world around them.
Remember to go for volume. Think up a nifty idea like painting in dots (it totally resembles minimalism in that it resembles paintings created with form exalted as necessary to function, instead of subordinate). Except don't do anything nifty, just draw dots. Make 5 of these paintings, have your 'assistants' create at least 300 more, because 'you can't be arsed to do it.'
Also, make paintings by spinning the canvas while applying a steady stream of paint. Instead of making one or two to challenge conceptions (since it is produced by moving the canvas rather than the brush), have your assistants make a ton of them.
Charge ridiculous sums for your work, sue everyone who looks at you crooked, and blame poor sales on auctions on 'an ignorant media who doesn't understand art.' (No, Damien, they understand YOU).
Congrats, you've become the next Hirst.