A lot of people like the easy way out. Just look at Bernie Madoff, people didn’t see just giving him part of their life savings as a potential to make some astounding interest on that part, they saw it as losing potential interest on whatever they did not invest with him. Risk assessment seems to go right out the window for some if you just make things seem easy enough for them. So for some I imagine what alternative medicine offers is the lack of that perception that you are losing something by not completely investing in it. In other words most established treatments have costs (other then just monetary) in time, effort, restrictions, side effects and potential risks. Alternative medicines are presented with out the risk assessment information that law generally mandates for standard medication and treatments. Also the gibberish spouted by proponents of alternative medicine probably makes about as much sense to some people as informational inserts you find with standard medication, however the latter must also include potential risks and side effects while the former does not.
“Surgery, a hospital stay, a period of convalescence and a lifetime of anti-rejection medication, who needs it ? Just take this natural and organic 100C solution that has been sitting in a magnetic field to entangle its quantum properties with that needed to revitalize and detoxify your liver and you’ll be just fine. You can just mix it with your libation of choice and keep right on drinking. That way the quantum memory aspect of your preferred libation is instilled into the solution helping it to detoxify you.”
“Will that be cash, check or charge?”