But, but, but my friend has a Honda and the Japanese are masters of this domain. They're so efficient...
These are the numbers we discussed on a daily basis, during those boring meetings before start up (unpaid mind you). These are tracked very closely by all of the manufacturers (that, CSA and your RTR, Required to Run). Prior to the JV with Toyota and GM, GM held the reigns in this area if I'm not mistaken. I'm not saying this was a reason for them to do a JV, to get a glimpse of the goings on in a GM plant, but...
The reason for the JVs between Toyota and GM (NUMMI was the first), was for GM to learn more about the Toyota Production System and for Toyota to learn about the US manufacturing base.
Here are some of my issues with the Big 3:
1. Taking Saturn upmarket - What genius decided this was a good idea? The whole purpose of Saturn was to be the import fighter, so why change that when you have Buick and Cadillac as more upscale? Gee, how about a using them as a response to Scion with niche cars based off existing platforms?
2. Marketing - What the hell do any of the Big 3 stand for? Who killed the Taurus at Ford? What does GM do with their many divisions and why can you have a successful strategy?
3. Product - While there are many excellent domestic vehicles, who is responsible for the duds? The Pontiac Aztec was uglier than sin, but no worse than the Honda Element. So, why is the Element around and the Aztec a joke? Price. Lincoln Blackwood Pickup? Who thought a +$50,000 "pretty" pickup was a good idea? Obviously not the consumers since they sold about 1,500. The new Chrysler Sebring? Is there a good review of this car anywhere?
4. Vision - I touched on this earlier, but what is the vision for each brand? How do you plan on selling it? If Pontiac is supposed to be the "excitement" division, why not make some exciting cars? Since the domestic industry took such a beating with the last oil crisis, why no forethought to how to be prepared in case it happens again.
One thing though, since everyone here seems to give the foreign makers a pass, is that they jumped on the truck/SUV bandwagon as fast as they could and they did not see the dramatic drop coming. If so, do you think Toyota would have opened up a new truck plant in San Antonio and increased capacity at the truck plant in IN?
There are really no easy solutions, but I find it strange that these CEOs are getting bludgeoned on TV while the Wall St fatcats have not had to answer to anyone? Where is the head of Lehman Brothers? How about AIG? Why is the financial sector getting $700 billion plus and not facing scrutiny while these guys are asking for
LOANS and getting piled on?
Here is an excellent article from someone who follows the auto industry and has been highly critical of the domestics in the past:
http://www.forbes.com/manufacturing/2008/11/18/cars-automakers-detroit-biz-man-cz_jf_1118flint.html