He can blast it all he wants, but at some point he has to say, "No, it's ridiculous." Otherwise someone is going to say, "Hmmm... he didn't actually deny it in so many words..." and then the thing will really never die. Even if he does eventually say it's ridiculous, people will then ask, "How come he took so long to actually deny it? What's there that we don't know about?"He's working the refs. He knows this isn't going to be the last of these rumors and he doesn't want to be constantly denying things that are ridiculous
You have to say "No, it's ridiculous," in completely unequivocal terms. Then go on all you want afterwards.