Herein lies the problem. The challenge is not being USED. It simply sits out there waiting to be taken. As I previously stated, the MDC should be utilized as the tool it is. First, the JREF should do what it said it would do and take the challenge and throw it in people's faces. Rub their noses in a million dollars that is simply there for the taking. Second, use the MDC as an educational tool. The very nature of the rules and what it is meant to "test" make it an excellent focal point. Other people and organizations don't "care" about the challenge because it doesn't appear like the JREF even cares about it.
As has been discussed over and over again, education is the most important part of critical thinking. So educate, teach, demonstrate, allow the public (teachers, students, housewives, doctors, plumbers, electricians, etc...) to see what the JREF is all about. Use that giant neon million dollar sign attract attention, then use it as a guide to educate those people.
I know these are all lofty, and expensive goals, but a million dollars of operating capital isn't going to last long. It currently still exists, and is, all by itself, one of the biggest education tools the JREF has available; if they would only use it.
Just another two cents.
Santa