In my programme for the Cardiff v Newport this afternoon I saw an advert for Canterbury rugby equipment manufacturers' new "Ionised Energy Fabric".
They say that
"CCC BaseLayer IonX is revolutionary in apparel technology as it delivers ionic energy to the body through a negatively charged electromagnetic field."
and they claim that
"CCC BaseLayer IonX improves performance. Ionisation improves the flow of oxygen-enriched blood to bring more energy to the muscles, which increases your average power output, improving speed and strength."
They say that they have proof from a study carried out at Loughborough University
"IonX™ represents a revolutionary performance apprel technology. A study conducted in the Sports Technolgy Laboratory at Loughborough University showed a significant increase in repetitive, short duration, high intensity exercise performance (power output) in both competitive and recreational athletes when wearing IonX™ versus non-ionised control garments. This improvement is likely to be functionally relevant to all team sport players or indeed anybody undertaking repetitive bouts of high intensity exercise during training or performance"
Dr Mike Caine, Senior Lecture, Sports Technology, Loughborough University UK "
The above quotes are from thier web site
As I can't post url's yet just google for "Canterbury NZ rugby clothing" to find their web site.
They say that
"CCC BaseLayer IonX is revolutionary in apparel technology as it delivers ionic energy to the body through a negatively charged electromagnetic field."
and they claim that
"CCC BaseLayer IonX improves performance. Ionisation improves the flow of oxygen-enriched blood to bring more energy to the muscles, which increases your average power output, improving speed and strength."
They say that they have proof from a study carried out at Loughborough University
"IonX™ represents a revolutionary performance apprel technology. A study conducted in the Sports Technolgy Laboratory at Loughborough University showed a significant increase in repetitive, short duration, high intensity exercise performance (power output) in both competitive and recreational athletes when wearing IonX™ versus non-ionised control garments. This improvement is likely to be functionally relevant to all team sport players or indeed anybody undertaking repetitive bouts of high intensity exercise during training or performance"
Dr Mike Caine, Senior Lecture, Sports Technology, Loughborough University UK "
The above quotes are from thier web site
As I can't post url's yet just google for "Canterbury NZ rugby clothing" to find their web site.
