Tsukasa Buddha
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The Consumer Paradox: Scientists Find that Low Self-Esteem and Materialism Goes Hand in Hand
So is increasing the economy always a good thing? I have long joked that it everyone became frugal to gain financial security our economy would collapse.
I have heard it argued many times that the best way to increase quality of life is with a strong economy and free market.
But is that really true? This article, and most spiritual and psychological people I meet, hold consumerism in low regard.
IIRC, there was a leader who planned to lead his country on Gross National Happiness instead of Gross National Product. Which I thought was completely silly.
Researchers have found that low self-esteem and materialism are not just a correlation, but also a causal relationship where low self esteem increases materialism, and materialism can also create low self-esteem. The also found that as self esteem increases, materialism decreases. The study primarily focused on how this relationship affects children and adolescents. Lan Nguyen Chaplin (University of Illinois Urbana-Champaign) and Deborah Roedder John (University of Minnesota) found that even a simple gesture to raise self-esteem dramatically decreased materialism, which provides a way to cope with insecurity.
"By the time children reach early adolescence, and experience a decline in self-esteem, the stage is set for the use of material possessions as a coping strategy for feelings of low self-worth," they write in the study, which will appear in the Journal of Consumer Research.
The paradox that findings such as these bring up, is that consumerism is good for the economy but bad for the individual. In the short run, it’s good for the economy when young people believe they need to buy an entirely new wardrobe every year, for example. But the hidden cost is much higher than the dollar amount. There are costs in happiness when people believe that their value is extrinsic. There are also environmental costs associated with widespread materialism.
So is increasing the economy always a good thing? I have long joked that it everyone became frugal to gain financial security our economy would collapse.
I have heard it argued many times that the best way to increase quality of life is with a strong economy and free market.
But is that really true? This article, and most spiritual and psychological people I meet, hold consumerism in low regard.
IIRC, there was a leader who planned to lead his country on Gross National Happiness instead of Gross National Product. Which I thought was completely silly.