Actually, I'd say that the information for building photocopiers evolved-- giving the appearance of photocopiers evolving...
Just as genomes evolve over time giving the appearance of species evolving-- but every animal is born and dies the same species it was born... it is only the recombination and honing of that information in the environment over time that gives rise to the impression of animals morphing into new species-- just as photocopiers morph into more efficient and "evolved" copying machines.
And it's, of course the same with the information to build airplanes or chairs. The information in genomes and in designs don't "self replicate"-- they get themselves replicated... DNA needs to get in a gamete and form a zygote to become part of an evolving system. A virus needs a cell to replicate. The information for building planes needs to successfully and predictably produce planes that fly in order for humans to copy (replicate) the design and the design so that the design can evolve. Airplanes don't technically evolve-- the information that makes them evolves-- based on how the product coded for performs it it's environment. It appears via snapshots in time that airplanes have evolved-- it's the information for making airplanes that has actually done the evolving.
I'm just clarifying because Jim keeps confusing the evolution of information with the the thing the information codes for. He confuses the genome for the butterfly it codes for... the blueprint for the airplane itself... Parts of the former (the "directions") can live on indefinitely and evolve-- based on how the latter (the product they code for) performs in the environment of replicators. When life forms do as they are programmed to do via their genes-- they can't help but be replicators as well as "environmental selection inputs" honing the other evolving systems in their environment.
Jim may or may not know why he types what he types... the reasons he gives may or may not be correct. But he is assimilating information in the form of words and replicating it by posting it. Others read that information and use it, replicate it, tweak it, ignore it, etc. I see myself as using his information to understand what he's missing in his understanding of natural selection... I want people to be able to understand the analogy and share it with others... I like understanding the best way to convey information about evolution... So his "information" can't help but effect my evolving explanation as well as my understanding of his blind spot. His information also has a chance to evolve in itself--if it was useful, furthered understanding, or had some sort something that inspired other readers to want to copy it or borrow pieces of it. From my perspective, his explanation is just the right kind of pedantic muddledness to be of use to creationists trying to obfuscate understanding of evolution. I can't imagine any other reason to pass it on (replicate it). It doesn't clarify anything; it isn't useful; it' not crisp or memorable. It doesn't further any goals or understanding. It's one of the new combinations and/or mutations of information that isn't likely to be selected in this environment. But humans generate information constantly and some such information is selected and replicated and honed by other humans. I can try to come up with ways to get "my information" replicated or with reasons why I think my words should be replicated-- or posit what I imagine I'm accomplishing by posting her and why I do so... but as far as evolving information systems are concerned, it's irrelevant. The stories that humans tell themselves about intent and reasons they replicate, recombine, and tweak information is irrelevant. The fact that some information is preferentially copied over others is all that matters to the analogy... it's the very essence of how natural selection gives the appearance of design...
Why was this information chosen over all others... why was this built upon... why are most chairs about 2 feet off the ground? Did someone plan it? Does it have meaning? Why was this general direction about chair height chosen preferentially to be the dominant model over all potential chair heights? The same tools we use to understand how complicated creatures such as ourselves came to be-- are the same tools we can use to understand How the other objects in our world came to be. After all, the atoms that make them up have existed for eons. But why no chairs until now? Follow the information and the replication of that information backwards. All complexity comes about from the bottom up. When we use human inventions as examples of "intelligent design"-- we are ignoring the information that needed to be assimilated over time for that product to emerge... there IS no top down design--no design in a vacuum. We have no actual model for "intelligent design" on our planet, since even our most intelligent design didn't poof into existence. Anything attributed to intelligent design that did not go through the iterative-information-selected-by-the-environment-over-time process would HAVE to be supernatural. We have no natural explanations for "assembled" matter springing into existence without an evolving information source. Even non complex things like rocks are matter formed by input from their environment over time.
It's probably too esoteric for most. But I feel like the explanation in the analogy is a good tool for understanding all sorts of complex evolving systems... and it also makes an "intelligent designer" so unlikely and unnecessary. Just as technology continues to increase in efficiency and not go backwards (the behemoth computers of yesteryear are firmly in the past)--understanding of our world goes forward to.
... It's humbling and exciting to be a part of that process.