Water temperature is crucial to the proper extraction of flavor from the ground coffee. The recommended brewing temperature of coffee is 93 °C (204 °F). Any cooler and some of the solubles that make up the flavor will not be extracted.
http://en.wikipedia.org/wiki/Coffee_preparationWP
So, they have to prepare it at 93C. According to the article:
By its own corporate standards, McDonald’s sells coffee at 180 to 190 degrees Fahrenheit.
In real measurements, that's 82-87C. That's as close to freshly brewed as you can expect in a fastfood restaurant.
But, if you want freshly brewed coffee, you have to accept that the coffee is hot enough to burn you. And if you are so careless that, when sitting in a moving car, you place the cup between your legs, you only have yourself to blame if you get hurt.
Sheesh.