"Yet this strategy has largely fallen flat. Why? The consulting and pro-democracy organizations where we work have spent the past few months with conservative Trump voters across three counties in Wyoming, Michigan, and South Carolina. We learned that many do indeed revere America’s founding design, including the Constitution, free and fair elections, the Electoral College, and the rule of law. But these voters feel that government institutions have drifted from their founding values and priorities, which they classify as faith, or the belief that moral authority precedes political authority; family, the primary unit of social life and obligation; freedom, mainly from government overreach; and place, or the importance of local community over national abstraction."
“We learned that the central question for the conservatives we met is not “Should America be a democracy?” Instead it is: “Has American democracy remained faithful to what makes it legitimate?” Democratic institutions are legitimate, in the view of conservatives, when they honor and protect the faith, freedom, families, and communities of their constituents. When institutions and the politicians who inhabit them fail to appreciate the centrality of these core values, they become illegitimate.”