The majority of people are just dumb ◊◊◊◊◊ who’ll eat up this ◊◊◊◊◊◊◊◊ and ◊◊◊◊ it out as though it’s science.
Frinstance, I had a nephew into crackpottery and one of his things was Himalayan salt. When I sneered at it he declared that it is the best because it is so old and pure.
“Pure?”, I asked. “Then why is it pink?”.
“That’s because of of all the natural mi reals and things in it.”.
No amount of discussion on the concept of “pure” and “contaminated by minerals” would shift his opinion of its purity.