Actually, does anyone remember the
Subaru Baja (wiki)? Or the older BRAT?
It was very similar in design brief of the El Camino. An electric version of that, with a better interior (I liked my Subaru, but it wasted so much cab space on bad design), would be a very nice vehicle for the electric niche of 'small pickup/snow friendly consumer vehicle'. Make a standard cab version with a full bed, and a
lot of small shops/hobbiest/hikers/outdoors types could get in on it. It'd be pretty well suited to towing light trailers too.
EDIT: I'm definitely
not the first one to think this.