Maybe it could be that which used to be the domain of church ladies is now being picked up by the new generation. What's different now is the speed at which the complaints spread due to social media. Back in the day, say complaining about Married with Children required more effort. Tracking down the phone number of the studio, waiting on hold for who knows how long, or hunting up an address and snail mail supplies.
Now it takes 5-10 minutes with no time for reflecting and asking yourself "is this really worth it? or "is this actually kind of stupid?", like the butt book complaints. I mean seriously, is the word fart all that scary in 2022 given what idiot parents give their children access to when they give them unsupervised internet access? OK, that might not have been cancel culture per se, however the firing was done
out of fear of cancel culture.