theprestige
Penultimate Amazing
I think some advertising agencies must be relying on echo chambers rather than actual market research. Midol's campaign really seems like it was based on the assumption that trans-acceptance was a paramount social issue with significant support from (cis)women, and that getting on the right side of history would sell more product.
Personally I'm reminded of xkcd's economic argument against paranormal phenomena: Nothing says being on the "right" side of history like selling more product. History is the story of what people wanted, and what people did. It's kind of hard to be on the wrong side of that, if you just follow along wherever people are voting with the feet and their wallets.
It looks like Midol mistook the outcry of a vocal minority for an actual majority vote of public opinion.
Personally I'm reminded of xkcd's economic argument against paranormal phenomena: Nothing says being on the "right" side of history like selling more product. History is the story of what people wanted, and what people did. It's kind of hard to be on the wrong side of that, if you just follow along wherever people are voting with the feet and their wallets.
It looks like Midol mistook the outcry of a vocal minority for an actual majority vote of public opinion.
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