Stop saying "literally" when using a metaphor! Damn, it's annoying.
If you think what Joe is doing is a fringe reset then this confirms that you have no idea what the term means. It doesn't just mean "repetition".
It's amazing how many people's method of discourse only makes sense if you assume they "factually correct" doesn't factor in their world view.
"I've explained to 50 times why 2+2=4" and "I've explained to you 50 times why 2+2=5" are not the same thing.