...Anyway, I was really surprised to see a product with the word ‘Coon’ on the shelves a couple of years ago (having never seen it anywhere before). It’s one of those things which comes like a slap in the face.
Didn’t stop me buying it to taste, as I guessed it wasn’t an intentional racist slur (mind you, I live in a country that thought it was ok to have a racist toothpaste
https://en.wikipedia.org/wiki/Darlie ). Only bought Coon cheese once because Bega is nicer and about 20% cheaper.
But if Australia gets a trade deal involving cheese with the US, the UK, and I guess Canada, it’s going to be mad to have it as your brand if it is innocent. Change it now to save yourself hassle later.