No it is the combination that causes the problem along with the origin of the original marketing decisions.Which was what I was saying. They're never going to risk losing their established position in the market by changing their name, and from what I can tell, the name is where the racial connotations stem from, as the image of a black man, in and of itself, is not a problem. Simply removing the black man isn't doing much in the way of improving that supposedly racial problem, as far as I can tell.
I see this as no different to a company coming up with a new marketing idea of a product today. Today they wouldn't choose to use the stereotype of a happy black domestic servant, so it only makes sense to change something which was based on what is now considered a terrible stereotype.