In 1968, she was slimmed down from her previous appearance, depicting a more “svelte” look and wearing a white collar and geometric print “headband” still resembling her previous kerchief.
In 1989, as she marked her 100th anniversary, her image was again updated, with all head-covering removed, revealing wavy, gray-streaked hair and gold-trimmed pearl earrings and replacing her plain white collar with lace. At the time, the revised image was described as a move towards a more “sophisticated” depiction, with Quaker marketing the change as giving her “a more contemporary look” and which remains on the products as of 2020.
Outside the United States, the character still has her original mammy personality in advertisements and she is still referred to as the Aunt...