Fair question. When seeing the thread title, I assumed some kind of business tried to rip off another business model and got slammed with a $12mil suit.
And no one is claiming they are shocked. It is more that it is not a common racial thing. Look at Wikipedia's entry for the expression. No mention of racist usage or connotations. Wiki gone white power too, I suppose?
Well, speaking as one o' them thar Northerns, this tale is solidly in the 'leaping to the wrong conclusion' pile. I mean, come on...monkey see, monkey do? Google the term, and see how many kid programs and yoga studios and everything else under the sun shares this name. But just this one usage is racist (while parents and students of all colors flood the hearing in support of them)?
Here again, it does not reflect on whether racism exists, despite your straw assertion. The argument is that this is a lousy example if someone wishes to show racism on the hoof.