In every significant corporation in the nation, controlling the narrative has become one of those feely-feely things that unemotive CEOs and CFOs, with a growing amount of anxiety, understand they really don't comprehend and about which they need outside consultants to hold their hands.
Last week, in a breakthrough example of this new communications form, Bill de Blasio, New York's mayor-elect, released a video of his daughter explaining how and why she became a drug addict, and how sorry she was about it. This was an example of "getting out ahead of the story" (another term in the art of modern communication), as well as controlling it. The de Blasio camp both owned up to this potentially negative revelation and, with their video treatment, owned it.
