But I kept noticing that the good guys weren’t exactly honest either. In 1981 I started doing communication work with the American Cancer Society. One of the big ACS activities, then as now, was corporate smoking cessation programs. In order to help sell these programs to companies, we commissioned an economist to do a study of the economic impact of employee smoking on companies. We expected to show a big cost due to medical expenses. Instead, the study came out showing that employees who smoked actually saved their company money (pension money and healthcare money) by dying more rapidly after retirement. It simply wasn’t in a company’s economic interests to support smoking cessation.
What do you think we did with the study results? We suppressed them, and continued to tell companies they would benefit economically from sponsoring ACS smoking cessation clinics for their employees. I argued for candor, or at least for dropping the false argument. I lost. I was told pretty explicitly that public health was a higher value than transparency. (Metropolitan Edison had needed to find a way to mislead without actually lying. The American Cancer Society was okay with just lying.)