I've seen the $2 million PR campaign claim by the PGP all over the internet but I've yet to see a single credible source for it. I suspect it originated on PMF or TJMK. Perhaps Vixen would care to provide evidence of said monetary expenditure? You know, actually back up this claim?
I don't really care if it cost $2 million or not. The point is whether this is yet another PGP factoid or not.
I seem to remember that this might have come about on account of Knox's family once saying they'd probably spent something in the region of $2 million in relation to the case.
And then (if my above recollection is correct...) one or more of the nasty, vindictive dunderheads among the pro-guilt group somehow decided to interpret this - using the cool, objective logic and reason for which they've become renowned - as the Knox family having spent $2 million on PR (aka "The PR Supertanker"). And once that myth had been seeded, the rest of the groupthink low-intellect pro-guilt herd decided not to question or challenge that (mis)interpretation, but rather to write it into their own biassed, hate-filled lexicon of the case.
To say that this is beyond stupid (as well, of course, as typically vindictive and unpleasant) is something of an understatement. Not to mention the fact that it flies in the face of what's actually known in respect of this case. And what's known is as follows:
1) David Marriott is on record as having stated that he offered his services more-or-less free to the Knox family, initially in order to provide a screen and a filter from the barrage of media requests and intrusions, but then later to provide a small amount of general advice on what kind of message to convey to the media. His work was undertaken (IIRC) on a purely personal level, and not through his PR company Gogerty Marriott.
2) Knox required vast amounts of legal representation over several years, involving a team of at least two lawyers, led by an expensive chief counsel (dalla Vedova). This representation had to cover the period from mid-November 2007, probably right through up to and including the several-month-long Massei trial in 2009; then preparation and trial in Hellmann's court (again, over several months); then preparation for the Chieffi SC panel adjudication; then preparation and trial in Nencini's court (two months); then preparation for the Marasca SC panel. The pro-guilt idiots should perhaps try to calculate what that might have added up to in total legal fees.
3) In addition, Knox's defence team hired various experts to examine the evidence and to testify in the Massei and Hellmann trials. Experts of this sort most certainly do not come cheap. Maybe the pro-guilt idiots should have a crack at estimating the total cost of these experts.
4) And on top of that, the Knox family made many trips to Italy over the years between 2007-2015. This entailed long-haul flights from Seattle to Italy, and accommodation and subsistence costs (though IIRC they were offered subsidised accommodation at some point). For some of those trips, just one family member travelled; but for many of them, as many as several family members travelled. Perhaps the pro-guilt idiots should have a go at adding up a decent estimate of total return long-haul Seattle-Italy flights taken by the Knox family over the years, together with total accommodation and subsistence costs.
So if (IIRC) the Knox family did indeed say they'd spent around $2 million, I'd say it's really not very difficult to arrive at that figure by adding together total legal fees plus total experts' fees, plus total family travel/accommodation/subsistence fees. Unless you inhabit the Bizarro-World of pro-guilt idiots, that is......