According to some, the real estate entrepreneur actually has something quite different in mind. They say he wants to start a right-wing media outlet of his own, a cable channel and digital-media platform based on the Trump brand, like a cross between Fox News and the website Breitbart News.
Rumors of such a plan first surfaced in a Vanity Fair piece in June, which reported that Trump had discussed such plans with both his daughter Ivanka and with his son-in-law Jared Kushner, the owner and publisher of New York’s Observer magazine, who has advised Trump on media matters.
According to a source that theVanity Fair spoke to, the view inside the Trump camp was that “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.” Trump has also been celebrated by many for his use of social media platforms like Twitter to raise support and engage with his fan base.
Since that initial report, the Trump campaign has made a number of moves that lend credence to such an idea. For example, former Fox News chairman and CEO Roger Ailes—who was ousted from the network after being hit with multiple sexual-harassment allegations—is now said to be advising Trump on his media strategy.