Next you'll tell us you didn't realize what businesswire is or what a PR firm does.
https://en.wikipedia.org/wiki/Hill+Knowlton_Strategies
https://en.wikipedia.org/wiki/Business_Wire
Filtering your own self-congratulatory press releases through PR firms isn't going to fool many people.
It does apparently fool enough people to keep money coming in, though.
Self congratulations was not the point. The point is that the various people involved at Rowan, who performed experiments at Rowan over some years, were willing to stand behind their work in a press release. Simple as that.
It's fascinating that supposedly rational skeptics here are entertaining a wider and wilder web of conspiracy theory involving an increasing number of people in an increasingly fantastical scam over time.
The rational alternative is that a genius has been running a company that has been making incremental and substantive progress for twenty five years in pure and applied physical and chemical research, and is soon to emerge from a largely ignored backwater eddy of results to appear as a tsunami in the science and technology sector.
Neither is there a conspiracy against Mills to thwart his work. Again, how interesting that supposedly rational skeptics here are projecting such a mindset to Mills supporters. No, other than one or two people inappropriately using their influence in the patent office over a decade ago there has been nothing nefarious going on to hinder Mills work that I am aware of. Just the usual human responses of indifference, incredulity, deference to authority, and falling into the somewhat darker 'reputation trap.'
From https://aeon.co/essays/why-do-scientists-dismiss-the-possibility-of-cold-fusion
Again, there’s a sociological explanation why few people are willing to look at the evidence. They put their reputations at risk by doing so. Cold fusion is tainted, and the taint is contagious – anyone seen to take it seriously risks contamination. So the subject is stuck in a place that is largely inaccessible to reason – a reputation trap, we might call it. People outside the trap won’t go near it, for fear of falling in. ‘If there is something scientists fear, it is to become like pariahs,’ as Lundin puts it. People inside the trap are already regarded as disreputable, an attitude that trumps any efforts that they might make to argue their way out, by reason and evidence.