A group of fans attempted to recruit Daniels to run against Republican Senator David Vitter in Louisiana in 2010. The recruitment process was centered around the website DraftStormy.com. On May 21, 2009, she formed an exploratory committee, initially inspired by revelations about "Vitter's connections to a prostitution ring". In August, 2009, her campaign manager's car was blown up, although no one was in the car at that time.
In April 2010, Daniels finally declared herself a Republican candidate. Her decision was inspired by disclosures that the Republican National Committee (RNC) had paid expenses for fundraisers at a "lesbian bondage themed nightclub" in Los Angeles, stating that the revelations "finally tipped the scales". She explained that the RNC's use of party funds for sex convinced her that Republicans represented her libertarian values best: Daniels said she has been a registered Democrat throughout her life, "But now I cannot help but recognize that over time my libertarian values regarding both money and sex and the legal use of one for the other is now best espoused by the Republican Party."