If this were a crackpot scam, why would Nature magazine (Fusion Furore, 23 July 2014) have cited us as one of two independent fusion efforts worth funding?
It's an anonymously-authored
policy editorial, focused on the the cost and project management of ITER. It includes the sentence "And among the small fusion start-up companies worth considering for a federal small-business grant is ..." which mentions LPP. Do you take that as a big endorsement? Are you suggesting that
behind the scenes at Nature, someone has done a quiet merit review of alternative-plasma-physics work, and ranks LPP highly in that review? As opposed to: this news/policy editorial was written, not by their nonexistent plasma-physics staff, by their actually-existing news and policy staff? One of whom Googled around for fusion startups, and chose the well-publicized one that came up first?
Why would our results not only be published in Physics of Plasmas, the leading peer-reviewed journal in our field, but be the journals’ most-read article in 2012?
On the first point: Bad articles pass peer review all the time. That's old news here, my friend.
Second point: Easy: Because most of the content of "Physics of Plasmas" is detailed technical articles, only discussed among a small community of specialists, whereas Lawrenceville Plasma Physics is in the crowdfunding and press-release business. Tell me: how many other 2012 PoP articles do you think were ever mentioned in press releases?
You really think physicists have time to waste on scams?
Funny you should ask! On this bulletin board we are experts on watching physicists (or people calling themselves physicists) waste their time on crackpottery, scams, and every possible half-crackpot-half-scam in between. "Plasma cosmology", perhaps you've heard of it, is (on the crackpot end) one of the time-wastingest examples of all time, and nowadays indeed involves people trying to crowdfund the construction of plasma experiments.