Yahoo decides to push itself into further irrelevance

This will prove a great way of attracting a lot of advertisers, who will be advertising themselves to each other.
 
Seems like this would be an irritant more than anything else.

After all, people can just turn off ad blocking or start up an instance of a browser without any.

Which I expect would be for just long enough to get anyone using their yahoo email accounts to switch to some other email addy.

Then they'll wave goodby.
 
quadraginta said:
Seems like this would be an irritant more than anything else.

After all, people can just turn off ad blocking or start up an instance of a browser without any.

Which I expect would be for just long enough to get anyone using their yahoo email accounts to switch to some other email addy.

Then they'll wave goodby.
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I am assuming they've done actual market research* so perhaps the numbers aren't too concerning to them**. I mean we are only talking web mail access rather than an email application/program.




*Corporate speak for "the boss says this is the way the world works"
** "How high do I jump ma'am?"
 
Get a better ad-blocker. My Yahoo works ok despite the ad filtering.
 
This only confirms my belief that Yahoo has been suicidal for years. This most recent action, the poor performance I've seen with emails (some are just lost or delay by hours), the switch in emphasis from the category menus (which at least were unique) to a search tool not as good as Google or even Bing, the repeated attempts to force you to unwittingly change to the Yahoo search tool, etc. I really don't get it- unless the head executives have some sweetheart deals that pay them incredible sums when the company falls apart.
 
Yahoo Mail is not detecting and rejecting my Adblock Plus app on the desktop or the iPhone.
 
paulhutch said:
I suspect most customers will either adjust their ad blocker settings or move to Gmail/Outlook.com/etc.
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I'm not so sure.
There's a lot of non-tech savvy people who use these "cheap" email solutions, and they are also (coincidentally) probably the same people certain advertisers would like to target.
 
paulhutch said:
I'm guessing they are hoping to get more people to sign up for Yahoo Ad Free Mail service. I suspect most customers will either adjust their ad blocker settings or move to Gmail/Outlook.com/etc.
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Tolls said:
paulhutch said:
I suspect most customers will either adjust their ad blocker settings or move to Gmail/Outlook.com/etc.
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I'm not so sure.
There's a lot of non-tech savvy people who use these "cheap" email solutions, and they are also (coincidentally) probably the same people certain advertisers would like to target.
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OK, then which of the remaining options, or both, do you think will be most popular?

To recap, Yahoo is offering four options to users, the first two are the ones you don't think will happen and I think will be the popular choices (if there are more I've missed please do tell):
  1. Turn off or adjust your ad-blocker to get your Yahoo! email.
  2. Move to another email service.
  3. Purchase Yahoo! ad-free email.
  4. Stop using email.
 
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paulhutch said:
OK, then which of the remaining options, or both, do you think will be most popular?

To recap, Yahoo is offering four options to users, the first two are the ones you don't think will happen and I think will be the popular choices (if there are more I've missed please do tell):
  1. Turn off or adjust your ad-blocker to get your Yahoo! email.
  2. Move to another email service.
  3. Purchase Yahoo! ad-free email.
  4. Stop using email.
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The ones with the least cost and hassle for most people are 1 or 3.
At least that's what I think Yahoo is banking on, and I can see their reasoning if (and that's an if I have no data for other than a gut full of pizza) the bulk of current users are either too lazy or simply not savvy enough.
 
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Tolls said:
The ones with the least cost and hassle for most people are 1 or 3.
At least that's what I think Yahoo is banking on, and I can see their reasoning if (and that's an if I have no data for other than a gut full of pizza) the bulk of current users are either too lazy or simply not savvy enough.
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OK, so you didn't actually disagree with me on #1, that makes more sense.
 
Ad blockers need a "stop irritating ads only" setting, to allow banner ads and similar, but disallow pop ups, overlays such that the first thing you click anywhere is an ad, and autoplay part of video ads.

Then we can get to a happy medium as if it were an old-school newspaper with little margin ads here and there.
 
Beerina said:
Ad blockers need a "stop irritating ads only" setting, to allow banner ads and similar, but disallow pop ups, overlays such that the first thing you click anywhere is an ad, and autoplay part of video ads.

Then we can get to a happy medium as if it were an old-school newspaper with little margin ads here and there.
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Many already have this feature.
 
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