We've heard all the screaming scare stories of "uncertainty" for businesses in the context of the Scottish independence referendum - which turned out to be moonshine as investment increased and nobody seems to be that bothered because we'll be staying in the EU.
Why aren't we hearing the far more real and far more extreme scare stories that should be accompanying this threat of leaving the EU? Because talking down UKIP doesn't suit the agenda of the press?
Rolfe.
I really think that Farage and Salmond are treated in the press in the UK in a very similar fashion.
Step 1: Ha ha! Look at these jokers!
Step 2: No, I don't really think they need to be on TV.
Step 3: Yes, they may have a nice "simple" message, but they aren't serious.
Step 4: Look, will you stop looking at them. We are the real parties.
Step 5: Ha ha! We've dug up some gaffes they have made.
Step 6: Didn't you hear us? We dug up some gaffes they made. That means vote for us now!
Step 7: Don't vote for them!!!! They're loons!!!
Step 8: They support Putin!! You know, Hitler!!!!!
Step 9: THIS ISN'T FUNNY!!! THEY MADE GAFFES!!! THEY SUPPORT PUTIN!!!! THEY ARE JOKERSSSSS!!!! RACISTS!! NATIONALSTSSSSS!!!! STOP IT!!
Step 10: Well, naturally at a time like this there is bound to be a certain level of unease among voters who like to express themselves in a protest vote.