Et tu, Coca Cola?
I am crushed!
http://www.cnn.com/2003/US/South/06/18/coke.lawsuit.ap/index.html
I am crushed!
http://www.cnn.com/2003/US/South/06/18/coke.lawsuit.ap/index.html
Coca-Cola Co. admitted that employees rigged a marketing test of Frozen Coke at Burger King, as a former manager alleged last month in a whistleblower lawsuit.
An internal Coke document filed as part of the suit said an outside consultant was hired to spend up to $10,000 to boost demand for Frozen Coke and other frozen drinks during the test three years ago in Richmond, Virginia.
Steven Heyer, Coke's president and chief operating officer, apologized in a letter late Tuesday to Burger King CEO Brad Blum.
"These actions were wrong and inconsistent with the values of the Coca-Cola Co.," Heyer wrote. "Our relationships with Burger King and all of our customers are of the utmost importance to us and should be firmly grounded in only the highest-integrity actions."
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Miami-based Burger King said it was disappointed by the manipulation and is continuing its own probe. The fast-food chain is among Coke's largest customers, and according to the lawsuit, the Richmond promotion resulted in a $65 million Frozen Coke investment by Burger King.
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