Yes, it's a great article. The tragedy is that it will do no good. The sCAM fraternity will totally ignore it, because they have royal patronage, government funding, and the support of eminent medics who should know better but are more interested in brown-nosing to get knighthoods. They are all quite happy to tell us that black is white, to invent phenomena, and to gerrymander research until they get a `positive' result. More assertive action is needed. Several people have intimated that certain individuals in public service could well be guilty of negligence in supporting such initiatives as this appalling new book from HRH's Foundation. Watch this space.