If you are asking for an average figure of how much the water went inland, this is something hard to tell (and perhaps statistic figure not much worthy of trust). A number of factors are related to this, those that came to my mind are, besides the location in respect to the earthquake epicenter:
(i) continental shelf slope and width- gentle slope angles along broad and wide areas can help dissipating part of the energy;
(ii) shore configurations- underwater structures such as such as sand strings, reefs, etc. would act as barriers, again dissipating the energy;
(iii) configuration of the shore area above the water, steep sorelines would allow smaller inland water penetration.
Sure, there are a lot of other constraints, such as some coast geometries could focus the waves, etc.
Each particular configuration would result in a given effect, hipotheiticaly resulting in something like at A the sea went 200 meters beyond average shoreline while at B, 1 km to the east, it entered 2 km.
As for people walking away from the disaster, well, from the (sparse) knoweledge I have of the area, I assume that at least some affected areas are surrounded by mangroves, swamps, muddy flats, etc. Not exactly easy paths. Besides, many people will not want to leave for a number of reasons (search for missing relatives and friends, help neighbours and relatives, try to fend off looters, see what can be salvaged of their possetions, etc.).
Art Vandelay:
Yes, seismic waves travel faster than tsunamis. The denser and more cohesive the medium, the faster they will travel. And usually tsunamis are generated by the earth movments that follow earthquakes. Something like this (please note that this is VERY simplified):
A fault (a plane that separates two rock blocks moving relative one to the other) is locked, what means that the blocks can´t move. Stress builds up, and then it obstacle gives away and all the stored energy is suddenly released as shock waves and a sudden movment of the rock blocks. Now, the surface will go up and down, oscillating according to the passage of the shock waves and at some places, some movment will also happens due to the movment of the blocks. Water is dislocated due to these movments, creating tsunamis.