Requirements for a political attack TV ad

[alfaniner]

Go!

Stark, high-contrast, black & white still pictures or video of the target.

 

[steve s]

Ominous music. Photo of opponent with goofy expression on his face.


Steve S

 

[TragicMonkey]

I read an article about political attack ads. They make them look amateurish on purpose, because if the ad is too slick with great production values people decide it's not sincere.

People are very, very odd.

 

[Trebuchet]

Half truths. Lots of half truths and stuff out of context. Blatant lies don't work nearly as well.

 

[Jim_MDP]

Half truths. Lots of half truths and stuff out of context. Blatant lies don't work nearly as well.

The "out of context" was my first thought what with the current anti-Hillary "Benghazi" ad.

Anti-Donald clips on the other hand, require little or no context.
The stupid **** that comes out of his mouth generally stands on its own.

Just roll the video... job done.

 

[cullennz]

The US must be one of the only countries left where people actually watch ads

 

[Fidelio]

The US must be one of the only countries left where people actually watch ads

Actually if the AT&T- Time Warner merger goes through the telescreen will know if you didn't watch.

 

[Ladewig]

Go!

Stark, high-contrast, black & white still pictures or video of the target.

Often the video is shot by pointing a camera at a TV screen so that the screen pixels can be seen. Slowing down the video is also popular.

 

[Thermal]

Go!

Stark, high-contrast, black & white still pictures or video of the target.

Cut to: vague allusion to un-American/inhuman position on popular issue, backed with out-of-context voting record or quote

 

[CORed]

Ominous music. Photo of opponent with goofy expression on his face.


Steve S

The primary requirement for a political attack ad is to do a Google Image search on the target and gather five to ten of the least flattering pictures that come up.