Most “Buy American” advocates are motivated by misplaced patriotism. But for some the motive is a collectivist hostility towards foreigners. This xenophobic attitude is thoroughly un-American; it is plain bigotry.
Giving preference to American-made products over German or Japanese products is the same injustice as giving preference to products made by whites over those made by blacks. Economic nationalism, like racism, means judging men and their products by the group from which they come, not by merit.
Collectivism reflects the notion that life is "a zero sum game," that we live in a dog-eat-dog world, where one man’s gain is another man’s loss. On this premise, everyone has to cling to his own herd and fight all the other herds for a share of a fixed, static, supply of goods. And that is exactly the premise of the “Buy American” campaign. “It’s Japan or us,” is the implication. If Japan is getting richer, then we must be getting poorer.
But individualism recognizes that wealth is produced, not merely appropriated, and that man’s rise from the cave to the skyscraper demonstrates that life is not a zero-sum game — not where men are free to seek progress.
Accordingly, individualism holds that the interests of men do not conflict — provided we are speaking of self-supporting individuals who pay for what they get. Where there is free trade, the exchange of value for value, one man’s gain is another man’s gain.