You know, I *was* planning on giving my car to that poster Dorian Gray, because s/he seems like such a nice poster, but come then I read this thread and learned what a horrible person I would be if I did it. So, no car for you.
Oprah didn't give "her" car to anyone.
It was, at best, a tainted benefit to the people in the audience. Some of them might have to sell the cars to pay the $7500 in taxes, and just like in real life, the cars depreciated in value the instant they were driven home. How much, I don't know, but there you go.
If they decide to keep the car, they have to pay the gift tax out of their own pockets. I feel that if they had $7500 laying around to pay taxes with, they would have gotten relatively decent used cars, wouldn't they?
Then, there's the fact that the whole thing was a huge and cheap infomercial for Pontiac. I imagine that Oprah, the number one show of its kind and at least one of the top ten syndicated shows in the country, commands a large sum of money for advertising time. Let's say it's $250,000 per 30-second slot. This entire show was 44 minutes long - subtract the suspense building, and it was probably about 40 minutes. Keep in mind that this is DURING the show, and doesn't include regular commercials.
Well, 80 times $250000 is $20 million, and remember, this is a conservative estimate. Pontiac spent $7 million. They saved $13 million dollars. Plus, I believe Pontiac gets to write this off since it's a "gift" or "donation". So it may not have cost them anything. In fact, if they saved taxes, that means that basically YOU AND I paid for the cars, if you think about it. But I don't remember getting any credit. You?
Also, there's the fact that there are tons of people who don't have food, or clothes, or houses, or have other situations much worse than not having a car. Plus, there are hundreds of thousands, if not millions, of poverty-level people.
I can just think of better uses for the money, and better uses for the publicity. I guess I like my philanthropists to be silent. Bill and Melinda Gates give out all kinds of money - but you never really hear about it. Each time Oprah, or anyone, gives out a free gift to all the people in the audience - other than a book - it's just a huge advertisement.