Hardly had the exit polls shown that 22 percent of the voters named "moral values" as the issue mattering most in their choice for president when Andrew Kohut, the president of the Pew Research Center, called that conclusion misleading. On the Wednesday edition of "The NewsHour with Jim Lehrer," Mr. Kohut rightly pointed out that moral values may have ranked ahead of jobs or terrorism because it was an ambiguous, appealing and catchall phrase.
It is true that if the exit polls had constructed an equivalent catchall economic category adding concern about health care and taxes to that about jobs and growth, it would have been the top concern of 33 percent of the voters. If the poll findings had combined concern about terrorism with concern about Iraq, as apparently many voters did, the resulting category would have ranked first with 34 percent of the voters.
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So level-headed observers like Mr. Kohut are wise to warn that no one quite knows what reality lies behind the moral values catchphrase. But isn't it important to find out? The fact that 80 percent of the voters listing moral values uppermost in their minds voted for Mr. Bush suggests that there is some unifying, underlying reality there. Anyone seeking to understand American political culture should be more than a little bit curious, to say nothing of Democrats contemplating the future of their party.