Psychology studies confirm 'unfelt' emotion can alter consequential behavior
Current research makes no comment on horses, but it seems that humans can be made to drink.
In studies led by Piotr Winkielman, associate professor of psychology at the University of California, San Diego, people altered their consumption behaviors after exposure to subliminal facial expressions.
Hidden smiles persuaded thirsty subjects to pour more and drink more of an unidentified beverage than did neutral expressions. Frowns had the opposite effect.
Study participants who were unconsciously "primed" with happy faces also reported being willing to pay up to triple the price for the mystery drink. And they reported wanting another half cup instead of just a sip or two more. Remarkably, the test subjects, whose actions had been influenced by these emotional cues, were not aware of their feelings having changed.
"This is the first demonstration that you can influence consequential, real-world behavior without affecting conscious feeling. We can change what you do, without changing how you feel," Winkielman said.
http://ucsdnews.ucsd.edu/newsrel/soc/WinkielmanFaces.asp
Boston University psychologists find neurological mechanism for subliminal learning. Team shows how the human brain can learn without thinking.
(Boston) -- Watch out -- you may learn something and not even know it, says Takeo Watanabe, an associate professor of psychology at Boston University's Center for Brain and Memory. Watanabe and his team recently pinpointed the mechanism that makes subliminal learning work. Watanabe will present the team's findings at the American Psychological Society meeting in Los Angeles, May 27 and 28.
Long considered the realm of science fiction, subliminal learning occurs when individuals are influenced by a stimulus they are unaware of, like words played back below the threshold of hearing or images flashed on screen faster than the eye can perceive. Watanabe's recent findings grew out of his team's previous work in which they established that subliminal learning is real and that the brain is capable of learning without consciously focused attention.
http://www.bu.edu/phpbin/news/releases/display.php?id=944
Current research makes no comment on horses, but it seems that humans can be made to drink.
In studies led by Piotr Winkielman, associate professor of psychology at the University of California, San Diego, people altered their consumption behaviors after exposure to subliminal facial expressions.
Hidden smiles persuaded thirsty subjects to pour more and drink more of an unidentified beverage than did neutral expressions. Frowns had the opposite effect.
Study participants who were unconsciously "primed" with happy faces also reported being willing to pay up to triple the price for the mystery drink. And they reported wanting another half cup instead of just a sip or two more. Remarkably, the test subjects, whose actions had been influenced by these emotional cues, were not aware of their feelings having changed.
"This is the first demonstration that you can influence consequential, real-world behavior without affecting conscious feeling. We can change what you do, without changing how you feel," Winkielman said.
http://ucsdnews.ucsd.edu/newsrel/soc/WinkielmanFaces.asp
Boston University psychologists find neurological mechanism for subliminal learning. Team shows how the human brain can learn without thinking.
(Boston) -- Watch out -- you may learn something and not even know it, says Takeo Watanabe, an associate professor of psychology at Boston University's Center for Brain and Memory. Watanabe and his team recently pinpointed the mechanism that makes subliminal learning work. Watanabe will present the team's findings at the American Psychological Society meeting in Los Angeles, May 27 and 28.
Long considered the realm of science fiction, subliminal learning occurs when individuals are influenced by a stimulus they are unaware of, like words played back below the threshold of hearing or images flashed on screen faster than the eye can perceive. Watanabe's recent findings grew out of his team's previous work in which they established that subliminal learning is real and that the brain is capable of learning without consciously focused attention.
http://www.bu.edu/phpbin/news/releases/display.php?id=944