http://www.nytimes.com/2003/09/19/opinion/19FREN.html
The Dalai Lama has become whoever we want him to be, a cuddly projection of our hopes and dreams. This enthusiasm, though, has not translated into any tangible political benefit for Tibetans. He has been seen on advertisements for Apple computers and SalesForce.com software; significantly, he was not paid for either of these uses of his image. Some of the books that purport to be written by the Dalai Lama are scarcely by him at all, but have his face on the cover to increase sales.
In reality, Tibetan Buddhism is not a values-free system oriented around smiles and a warm heart. It is a religion with tough ethical underpinnings that sometimes get lost in translation. For example, the Dalai Lama explicitly condemns homosexuality, as well as all oral and anal sex. His stand is close to that of Pope John Paul II, something his Western followers find embarrassing and prefer to ignore. His American publisher even asked him to remove the injunctions against homosexuality from his book, "Ethics for the New Millennium," for fear they would offend American readers, and the Dalai Lama acquiesced.
When he is speaking to his own people, the Dalai Lama is very different from the genial figure we see in the West. I remember a public talk he gave at his headquarters in Dharamsala in northern India in 1990, after conflict between Tibetans and Indians there. He spoke in Tibetan, and his delivery was stern and admonitory, like a forbidding, old-fashioned father reprimanding his children. The crowd listened respectfully, and went away chastened.