"the central claim of this book is that as you read thee lines you constantly confuse yourself with the content of the self-model currently activated by your brain"
It can be read two ways.
One: there's a self-model activated by the brain, and, separately, a "yourself," and we get them mixed up (or confused with each other).
Two: There's a self-model activitated by the brain, which you mistakenly believe to be "yourself," but you're actually wrong (or confused).
The second one seems to fit best with what appears to be the premise of the book (and I'd agree with it).
The first one is what I thought it meant initially, but I hope not, since it seems to be introducing a separate, soul-like entity, a "yourself," which doesn't seem to follow with the rest of the argument.
Yeah, I think it's the second one. The key concept is the philosophical concept of "phenomenological transparency". That there's a self-model in the brain is uncontroversial, but when you link it to phenomenological transparency it becomes a bit clearer how it works.
IOW, our experience of the world is "transparent" in that we aren't aware of the machinery by which the brain is modelling the world, we're just feel we're directly aware of the world in a naive realistic sense.
Well, we have the same relation to the internal self-model - we aren't aware of the process by which the brain is modelling the body-in-the-world, we just feel directly in contact with our "selves" (even though there are no such things, in reality, just bodies and brains).
Think of seeing a tree; feeling ourselves is like seeing the tree. In both cases the experience is mediated by a brain-creation that bears no relation to the object (i.e. neurons firing are not in any way like a tree, nor like the self that we feel ourselves to be). We simply aren't aware of the brain stuff going on (it's phenomenologically transparent), we just feel we are in direct contact with, in one case, the tree, in the other case, our self.
I think Metzinger is brilliant. If one likes Dennett on consciousness, one will love Metzinger, they're kind of on the same wavelength, Metzinger basically sort of develops a Dennettian view further and in a more detailed way, in the specific area of self consciousness.
It's also important from the particular point of view of JREF stuff, in that it provides a good explanation for why some woo things are subjectively convincing to their experiencers. He has a paper in which he goes into an explanation for things like OOBEs, visionary experiences ("Astral Travel"), some types of mystical experience, and the concept of the Soul, and shows how that concept may have developed from such experiences.