Hold your hand perfectly still, palm upwards and resting comfortably on a table. With your other hand, drop a small coin into the palm. You will feel the impact, and if the coin is cold, you will feel the coldness of the metal. Soon however, you will feel nothing. The nerve cells don't bother repeating themselves. They will only report to the brain when something changes. Information is difference.
A lizard hunting insects operates on the same principle. The lizard's eye only reports movement to the lizard's brain. If the hunted insect settles on a leaf, the lizard literally cannot see it. But the moment the insect starts to move, whop, the lizard can see it again, and the tongue flickers out and catches it.
But there are differences and differences. Information is difference that makes a difference. You were probably aware, as you dropped the coin into your palm, your eyes told you automatically, without your brain even asking, what the value of the coin was; but you were probably not aware what date it was minted. This is because (unless you are a numismatist) the value of the coin makes a difference to you whereas its date doesn't.
What is it that makes a difference to a lizard, to a numismatist, to you? Surely not the same things. What is information for the lizard is not information for you, and what is information for you is not information for the lizard.
This is why the perspective of information is important. Perspective defines what counts as information at all, perspective defines to whom the information makes a difference.